Dear ,
Greetings from steamy summer New York City!
Last week, my husband waited in line for 2 hours to get free tickets for Shakespeare in the Park’s production of Coriolanus.
With a post-apocalypse, Mad Max style set, the main actors delivered stellar performances in one of Shakespeare’s few political plays.
Just before the intermission, a voice on the loudspeaker interrupted the play and asked the actors to leave the stage.
As the house lights went up, an ambulance siren was audible in the distance. EMS arrived to take a viewer to the hospital.
Once they left, the house lights went dim and the play resumed.
While members of the theater staff weren’t clear about what had happened, they knew how to respond.
Actionable Marketing Lesson
The voice of the theater manager hit home since I spent most of last week at Voice Summit 19, a conference that focused on the use of voice in today’s connected world.
In his MAICON19 keynote, Mitch Joel highlighted the challenges of voice search and inspired the audience.
Want the latest research on audio?
Then listen to Tom Webster’s, 2019 Share of Ear, Edison Research webinar.
Yext’s Duane Forrester provided a deeper analysis of voice’s impact on your audience’s ability to discover information versus what they search for. It gets down to users intent: What they want to know; Where
they want to go; What they want to do, and What they want to buy.
Bottom Line:
Search marketing continues to expand. But you must be answer-ready or you'll lose audience, prospects and customers.
Actionable Marketing Lesson:
- Be findable where and when your potential visitors seek your information and/or products. Then provide answers in the formation and context they want.
Actionable marketing tips:
- Develop your brand voice. Include related sounds, language and accent. Consider how your audience will react to it.
On July 31st and August 1st, I will be at CommerceNext in New York. It’s focused on next level customer
acquisition for DTC marketers! (This is not an affiliate link!) Please let me know if you’re attending or will be in New York!
On September 6th – 9th, I'm presenting at Content Marketing World (aka: CMWorld) in
Cleveland. If you haven’t purchased your ticket yet, please use code COHEN19. Since it’s an affiliate code, I’m offering any of my readers who use my code a 1-on-1 meeting during the conference. (That’s a $300 value!)
Put MAICON20 on your list for next year, this is going to be the must-have marketing conference ticket.
Shout out to new readers:
Patricia, Marcin, Rohit, Helenhuang, Charles, Richard, Marcies, Raoul, Bushra, Daniel, Kenneth, Fabiola. Welcome and thank you for joining our community.
Heidi Cohen,
Actionable Marketing Guide
Happy Marketing,
Heidi
PS: Do you have a friend or colleague who would benefit from reading the Actionable Marketing Guide newsletter? If so would you please forward this email to them?
CMWorld 2019 features over 150 sessions covering two dozen tracks. I'll be there along with 200 other speakers from around the world.
Register today. Use my code: COHEN19 to save $100.
Wonder whether your CMO needs Artificial Intelligence Now?
This article explains the data problem AI solves and provides solutions and case studies to make the case to your C-suite.
Need inspiration to create regular servings of content on a recurring basis?
Take a page from the highly compensated Late Night Television creators. Includes examples and tips. They also work for blogs and email newsletters.
Has the summer heat and humidity zapped your creativity?
Apply the Mad Libs approach to this list of 100+ summer titles. Any one of these titles will inspire you to write an article or your brain will start thinking of better options for your subject.
HEIDI COHEN AROUND THE WEB
|
Want your content to yield measurable success metrics?
Looking to get your audience to engage with your content?
|
|
|
