The other day, I was at Steps On Broadway to take a Ballet class, and as I went to sign in, the front desk person said, "You're Ashani Mfuko right?". I responded yes (with a question mark at the end of it, because I didn't recognize the young woman). Then she said, "I follow your blog online!". Well of course at that point, my confusion turned to excitement, and I immediately said thank you, and formally introduced myself, and proceeded to sign in to class.

Shout out to Holly at Steps! It was a pleasure meeting you!

I share this story with you because for one, I am in full blogging mode right now, as I prepare to create the new blog for the Joffrey Ballet School (I've been consulting as the Social Media Strategist for the school through their PR firm, In The Lights PR, for a little over a year now). My recent experience at Steps just reminded me again of the power of blogging!

This is something you need to know! Blogs allow you to:

- Build your brand's recognition and highlight your expertise in your niche.

- Emphasize what makes YOUR brand unique, and different from other brands who do the exact same thing as you do.

- Connect with your target audience locally, and worldwide.

- Gain access to opportunities to collaborate with industry leaders, get press and media coverage, attend special events, and leverage the audience of other successful bloggers in your industry to increase the reach of your brand online.

- Build a huge e-mail subscriber list of people who are specifically interested in your work.

- And ultimately have the opportunity to increase your monthly revenue, whether through your products and services, through advertisements on your blog, speaking engagements, and so much more!!

 

So my question to you is, 

DO YOU HAVE A BLOG?

 

My second question of course is, if you don't have a blog,

WHY DON'T YOU HAVE A BLOG?

 

You are missing out on an incredible opportunity to grow your brand, highlight your expertise, share your knowledge with others, and build awesome relationships with like-minded people in your niche market, if you're not blogging!

Usually when I speak with someone who is active online, and is doing great things in their particular industry, but not blogging, it's a time factor. They feel like they don't have the time to blog, which I can understand.

It's definitely become much more of a challenge for me to maintain my business blog, and my dance blog, since having my daughter last November. But difficult does not have to mean, impossible!

 

In today's blog post, I share with you "7 Simple Ways To Quickly Create New Content For Your Blog" to get the maximum impact for your time and efforts. Check it out below!

Have a blessed and joyful weekend!


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