Hi ,
Years before COVID-19, unfavorable headwinds were buffeting the association community. Time pressures, higher member expectations, increased member diversity, differing generational values and accelerated advances in technology challenged the relevance of traditional association structures and practices.
The pandemic acted as a powerful accelerant to these changes, forcing association leaders to think differently and reinforcing the need for real change. Radical change — all of which we outlined in the 10th anniversary edition of Race for Relevance: 5 Radical Changes for Associations.
Join me and my co-author, Harrison Coerver, for our virtual book launch, July 14, 1:00 CST. We’ll be joined by three association professionals who share their experiences creating more intentional approaches to governance; rethinking the scope of their programs and services; and intensifying their adoption of “digital first” thinking.
The virtual book launch is complimentary thanks to the team at CommPartners, but registration is required.
This event is worth 1 credit toward your CAE application or renewal but you must attend the live event for the credit to count.
We hope to see you on July 14th!
Sincerely,
