The OLED-Info newsletter (February 14, 2023)

Market analysts from Omdia say that the XR market (which they define as a combination of AR, VR and MR) will grow from 24 million units in 2023 to almost 90 million units in 2028, a CAGR of 67%. In terms of revenues, the market (XR displays) will reach $1.15 billion in 2023.

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As you can see from the graph above, VR applications still take up most of the market, and Omdia does not seem to think AR technology will reach mass markets soon, maybe only in 2028.

Last month Samsung announced its S95C QD-OLED TV, and now the company starts accepting orders for its 77" model - for $4,500. The TVs will ship on March 6.

The S95C offers a 4K resolution, 144Hz refresh rate, Tizen 7 OS, Dolby Atmos, Gaming Hub and an external connector box (One Connect). The peak brightness is "over" 2,000 nits. It will be available in 55", 65" and 77".