Rui Alves is the CEO of RUPEAL, a company he started back in 2007, coming from an IT background. The company has products in human resources, recruiting and invoicing. I talked to him about his beginnings, about the company’s values, goals and mission, and about the entrepreneurship landscape. I hope you enjoy our conversation.

Take us to the origins of RUPEAL. How did it all start?
It started back in 2007. I was a consultant at an IT firm and believed that there was a better way of doing business, a way that would take in consideration the way everyone treated each other. Back then I didn’t know anything about culture, about business, about anything. I just had a “calling” that I should start my own company and do it my way or get out of the country and find different companies to work for. Fortunately I stayed and started RUPEAL.

[Read the whole interview]