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Are all shots equal in importance?  Absolutely NOT!
Some are definitely more important than others. 

Take the DROP shot for example.   Have you ever seen a professional pickleball player win a doubles match (mixed or gender) without hitting a drop shot?  The answer is no.  Neither you nor I have ever seen it happen. Not even on TV where AI makes people seem to do everything. 
So, is the very popular drop shot the most important shot in pickleball? 

I don't think so. Though you seldom see it at the pro level, you see it all the time in recreational matches where a drop shot is the last shot anyone will use and yet they still manage to win. So it's obviousy not the drop shot. 

So maybe it's the dink.  We all know that the pros do plenty of drives, but they simply cannot win at that level without a great dink shot in their arsenal. So is the dink the single most important shot in all of pickleball?  No, not the dink.  Though it's tough, you can win without doing a dink. 

So what is that one shot that you simply cannot win without it? 

Don't shoot the messenger on this but the inventors of the sport of pickleball decided when they created the original rules of pickleball, that the serve would be the one shot that you simply cannot win without it. 

The creators in 1965 chose to make the serve a non-weapon by declaring that it would always be an underhand stroke.  But they also decided to make it the single most important shot in pickleball by stating that you could not score a point without hitting the serve in the diagonal court's service box. 

So yes, we love the importance of all the shots in our holster, but if we cannot score a point without hitting our serve in the box, then we can't win.

So I'm practicing that serve because it does not matter how hard I hit it or how much spin I try to put on it.  It does help if I can keep that serve deep in the court, but the bottom line is, if I can't get it in, I'm going to have an unhappy partner and some very happy, victorious opponents. 

Practice your serve with the same level of importance and intensity that you use on all the other shots and soon you will have a new unexpected weapon. But more important than anything, GET IT IN!  
Yes, it's important....

So let's play!