AI–artificial intelligence–specifically Generative AI (GenAI), offers the promise of nearly instantaneous content for our websites, blogs, email newsletters, social media posts, and just about anything else where our words are needed. But is this what our audience wants? Fast, disposable content to dump in the landfill of our newsfeeds and inboxes? Or do they want to be moved? Seen and heard? Learn from our personal experiences? Consider our new ideas in our thought leadership pieces? And is there a middle ground? Is there a way in which we can take advantage of some of the benefits of AI without losing our brand voice, and more importantly, our own? There's a time and place for “commodity content”…content that's not meant to inspire or educate, to challenge or coerce. I don't need Bill Shakespeare writing my table saw manual or Maya Angelou explaining why my insurance won't cover my latest eye doctor visit. This guide explores how to keep your critical human voice–whether it's your brand voice or your personal voice–recognizable amidst the rise of GenAI, providing valuable, unique insights that will keep your audience coming back for more.
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