A zero-click search is when a user’s search shows a result that directly answers the query on the search engine results page (SERP). So the user doesn’t have any need to click on a link. You’ll often see these results on Google for questions about basic facts, weather updates, time conversions, and mathematical formulas. For example, here’s what it could look like if you search for “How old is Tom Cruise.” There’s an instant answer at the top of the page, a
People Also Ask (PAA) block right below the answer, and a knowledge panel (an information box summarizing key details about the entity being searched) on the right. As you can see, there’s really no need for you to click on any of the search results for an answer to your query. Because this is a zero-click search. Well, that is the answer to the first part of our question. Now, how does this affect SEO? Let's read on to find out.
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