A perplexing irony exists in content marketing. Though most content is static, interactive content usually delivers better results. Interactive content saw 52.6%
more engagement than static content, according to an analysis of content engagement data by Mediafly. It also found that buyers, on average, spent 53% more time on interactive content (13 minutes) than static content (8.5 minutes). And still, only 14% of marketers surveyed by HubSpot said they want
to try interactive polls and games in 2024. Maybe they (and you?) just need a little push — some inspiration to deliver those quizzes, polls, games, and more. Creative agencies delivering interactive content for their clients offer examples, tools, and suggestions on how to do it well. Let's have a quick look at some of these examples to see how they could fit in our marketing strategies.
|