If you're pitching a story idea to the media, avoid the three biggest mistakes I've seen after working more than two decades in journalism and two more as a publicity expert:
--Trying to tell the entire story in the pitch. If you can't catch the attention of the person you're pitching in about 15 seconds, you're toast.
--Pitching an idea that has nothing to do with the media outlet's audience. This usually happens when you send an identical pitch to several hundred media outlets that serve very different audiences. Far better to write fewer pitches, and customize each one, so that each media outlet thinks, "This is perfect for our audience!"
--Pitching your book or product. Stop this. Right now. If you write non-fiction, pitch an idea that ties to your expertise or the topic of your book. If you've created a product or offer a service, better to lead with a problem your customers face and then explain briefly how your product or service solves it.
You can choose from a variety of successful pitching formulas. After helping more than 15,000 people get publicity (including 12,000+ non-fiction authors), Steve Harrison has developed a 6-step formula for creating a compelling pitch.
Once you learn his recipe, you’ll be able to craft enticing publicity pitches in as little as 35 seconds.
Learn how on a free web class this Thursday, Nov. 11, at either 2 pm Eastern (11 am Pacific), 7 pm Eastern (4 pm Pacific), or 10 pm Eastern (7 pm Pacific).
If you need national media attention for whatever you're promoting but you can't get anyone to return your calls, this is for you, even if you're just starting out and want to save months of struggling to get media exposure.
Join Steve for the web class "The 35-Second Publicity Pitch Formula That Gets You National Media Exposure."
If you’re tired of working hard to convince TV and radio shows to feature you, or print journalists to write about you, start using Steve's formula and you'll be surprised how fast you'll get media exposure. This just might be Steve's best publicity training ever. That's why I'm a compensated affiliate.
Steve seldom makes replays of these sessions available afterward. He has given you a choice of three times that work best for you. You'd be smart to clear your calendar so you can participate in the live call. Don't miss this one.