If you're writing a nonfiction book, or you've already written one, and you can't afford an expensive publicist or book marketer, do it yourself.
The biggest benefit of learning the ins and outs of book marketing is that once you know what you're doing, you can keep using the same skills over and over again.
The Nonfiction Authors Association, created by Stephanie Chandler, is hosting the Book Marketing Master Course--beginning Monday, March 3--and lasting six weeks. Whether you want to conduct an effective launch for your next book, boost sales of your current book, or help your author clients sell more books, this course will help you:
--Identify your ideal target audience and determine how to hook them.
--Use the audience you already have (it's probably bigger than you realize).
--Convert website visitors into engaged fans without screaming "buy my book!"
--Use powerful content marketing strategies to grow your audience by giving them time to know, like and trust you before you ask for the order.
--Build your social media following. (Good news! Social media is often over-hyped. You only need to pick one or two networks and use those well.)
--Become your own publicist and pitch traditional and online media outlets including radio, television, print publications, podcasts and blogs.
--Take full advantage of all of the tools and promotion opportunities on Amazon including Author Central and Amazon ads. You'll also learn how to optimize your book sales page, leverage keywords and Amazon categories, add A+ content, and more.
--Launch a book--with step-by-step instructions on what to and when--to attract more sales, and keep the marketing momentum going.
An optional certification program is available for book coaches, designers, and other publishing industry professionals. No matter where you are in your publishing journey, whether you’re just getting started or have many books to your credit, you'll find exceptional value in this comprehensive course.
Stephanie, whose many webinars and courses have included me as a guest expert, will present the entire course live via Zoom. She'll make recordings available afterward in case you can't attend live. I'm one of her biggest fans because all the techniques in her affordable programs work. I asked her if she'd create a special discount for my Publicity Hounds and she said
Use the affiliate link below, and save 20 percent by typing PUBLICITYHOUND into the coupon code box on the right side of the screen.
Hurry! The course starts Monday. If the time conflicts with your schedule, you'll get the video replays to enjoy when it's most convenient for you.
If you're a book coach, publishing consulting or publicist, consider the huge value of registering for the optional book marketing certification course. Being able to use the word "certified" before your job title on LinkedIn, in your bios, and in your marketing copy, could be the single most profitable strategy that separates you from your competitors, most of whom aren't certified in
Save your seat by using the link below, and don't forget to use the PUBLICITYHOUND coupon code, on the right side of the screen: