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In This Issue:
1. 7 Ways to Improve Your Blog
2. My Facebook Page is Missing
3. Workplace Columnist Needs Sources
4. Do You Tweet? Be on Twellow
5. How to Thank Your Clients
6. Hound Photos of the Week
7. And at My Blogs & Mobile Site...
1. 7 Ways to Improve Your
Blog
What would you rather do?
Go to a cocktail party and spend the entire evening
bragging to everyone in the room about how great you are?
Or miss the cocktail party, but hear later that everyone
there was talking about you, and gushing about your
competence, expertise and wit?
That's one way to illustrate the power of inbound links
to your blog. You can't control them. But when you get
them, the search engines reward you. The more inbound
links your blog receives from authoritative websites and
blogs, the more important you'll look in the eyes of Google.
Even though you can't control who says what about you,
you can do seven things to increase the likelihood of
obtaining high-quality incoming links. Copywriter Jim
Lodico explained them all in
the post he wrote for the Social Media Examiner blog.
One of them is something you've heard me harping about
repeatedly. Write and distribute online press releases.
Not so the media find them, call you and write about you. That
rarely happens.
Of far greater value is that--and this is important--you
can control the inbound links to your blog or website
from that press release.
"The key is to link from the body text of the press
release to pages deep within your site, such as a related
blog post (deep linking)," Jim explains.
For example, let's say I wrote a blog post about how to
write headlines for how-to articles. I can write a press
release offering tips on how Publicity Hounds can write
various formula headlines to accompany their own
articles. Within my press release, the phrase "how to
write headlines for articles" would link directly to the
blog post where readers can learn more about the topic. I'd distribute the release through PRWeb.
The search engines see that phrase, "how to write
headlines for articles," at an authoritative site like
PRWeb, links to my blog post. My blog gets credit for
that backlink. And the more backlinks I can attract, the
more important my blog becomes in Google's eyes, and the
higher the post ranks when someone types "how to write
headlines for articles" into Google.
But you can't throw keyword phrases here and there. And
you can't stuff keywords into the release.
Press release expert Janet Thaeler explained exactly how
to use and position your keywords when she was my guest
during the teleseminar on "Keywords: The Magic Magnets
that Pull Consumers and Journalists to Your Press
Releases."
We recorded it, and it includes 11 pages of
illustrated handouts, links to three videos Janet has
created that show you how to do keyword research, an
easy 8-step checklist you can refer to every time you
write a press release, and a good example of a press
release that was optimized for the search engines. The
keywords are highlighted in yellow so you know exactly
how to do it.
Read more about how to access the teleseminar
recording and the handouts.
2. My Facebook Page is Missing
Talk about frustrating!
For the past few months, I've had no activity at my
Facebook Fan Page at
http://www.Facebook.com/publicitytips despite the
fact that I've been posting videos, notes, tips and
photos.
If you click on that link or paste it into your browser
window, you'll end up in your own account. Yet the page
comes up in the search results if you search for
"publicity" pages. So I know Facebook hasn't yanked the
page.
I've filled out Facebook's "bug report" form twice but
have heard nothing.
Does anyone have any bright ideas about how to solve this
problem? Publicity Hound DeeNice Rhodes suggested going
to LinkedIn and connecting with someone from Facebook,
then asking a Facebook employee to help me. That's what
she did when she had a problem with Facebook, and someone
helped her immediately.
Email me. Or, better yet, comment at my blog at so that others who
experience this same problem know what to do.
On LinkedIn, are you connected with a Facebook employee
who might be able to help me, and would you be willing to
make the
introduction?
3.Workplace Columnist Needs Sources
Dr. Mildred Culp, who writes the WorkWise syndicated
column, needs sources to discuss how they overcame (or
are overcoming) excessive electronic connection at work
by connecting face-to-face with others. Include your city
and state, and telephone number.
Publicists, you can promote your clients and their
employees. WorkWise is featured in dozens of daily
newspapers, from The Miami Herald to San Diego
Union-Tribune. It uncovers emerging trends in the
workplace. Email her.
4. Do You Tweet? Be on Twellow
Looking for people in a certain niche on Twitter, but
confused about how to find them?
Twellow.com to the rescue. It's like the Twitter
Yellow Pages, with hundreds of categories and some really
obscure niches. I spent much of the day there today
looking for people who one of my corporate consulting
clients can follow.
Twellow grabs publicly available messages from Twitter.
It analyzes and assigns the writer up to 10 categories
from among the several hundred listed at Twellow.com.
That helps you narrow your search into specific niches
where you can find who you are looking for.
While you're there, check to see if you're registered. If
not, and you're tweeting, get onto Twellow pronto! If
you're already on Twellow, you can delete categories that
have been assigned to you, or add those that aren't. Read the FAQs.
My other favorite way to find people on Twitter is by
using Twitter lists. Lists can help you spy on your
competitors, save hours of research time, and find large
groups of experts in the same niche. You can also use
Twitter lists to find joint venture partners and journalists who cover your industry.
If you want a crash course in lists, check out the
webinar I hosted on "How
to Use Twitter Lists & Directories to Generate Publicity
and Build Your Brand."
5. How to Thank Your Clients
Say "Happy New Year" and thank your clients with my
free ebook packed with 25 tips on how to use traditional
and social media to promote their product, service, cause
or issue.
Download "The Best of The Publicity Hound's Tips of the
Week of 2010" at
http://Ez.com/bestof2010
And then encourage your clients to subscribe to this
newsletter. You read it. Shouldn't they?
6. Hound Photos of the Week
Thanks to Publicity Hound Meryl K. Evans of Plano, Texas,
for these photos of the 10 Weirdest Dog Toys. My favorite is the red lips!
DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and
quotes, perfect for a dog-lover, your favorite vet, or
just for a few good laughs.
BONUS: Buy the ebook and you also get a compilation of
the 50 best websites for dog humor.
7. And at My Blogs & Mobile Site
CEOs: Unusual hobbies, collections? Forbes wants you
Help! No one can see my Facebook Fan Page
Permission to Reprint:
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Tips of the Week" in your print or electronic newsletter.
But please include the following paragraph:
Reprinted from "The Publicity Hound's Tips of the Week,"
an ezine featuring tips, tricks and tools for generating
free publicity. Subscribe at
http://www.publicityhound.com/ and receive by email
the handy cheat sheet "89 Reasons to Send a Press
Release."
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See you next week! Happy New Year
Joan Stewart
The Publicity Hound | |
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