Publicity Tips/Pinterest Tips for Dull Topics

Published: Tue, 07/16/13

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The Publicity Hound
Tips, tricks, and tools for free publicity delivered weekly!

Tips Of The Week -- July 16, 2013
Issue #734

In This Issue:

1. Pinterest Tips for Dull Topics

2. Replay for iPad Video Training

3. Secrets of Publicity Superstars

4. Hound Video of the Week

This Week in the Hound House:

I just discovered "the peach truck." A company in Georgia drives to Wisconsin a few times during the summer and sells boxes of Georgia peaches to people who stand in line in a restaurant parking lot for more than an hour. I'm claiming mine in the next week or so, and adding canned peaches to my larder.

1. Pinterest Tips for Dull Topics

Do you have a book, a workshop, a consulting business or another product or service on a dull topic that's difficult to illustrate?

Topics like environmental clean-up, mortgage refinancing, memory loss, risk management, even leadership don't lend themselves to attractive photos.

Then there are those topics that are darn near impossible to illustrate such as incontinence, jock itch, STDs, hemorrhoids, body odor and bad breath.

If your topic is dull or tough to illustrate, you can still make a killing on Pinterest, the red-hot site that features gorgeous images, simply by offering helpful tips on how to solve the problem.

My board "50 Tips for Free Publicity" has claimed the #1 spot on Google for the keyword phrase "free publicity" for several weeks, and I've only pinned 23 of the 50 tips!

The board consists of nothing more than "how to" tips written on spartan PowerPoint slides in white lettering on a dark blue background. Each links back to one of my blog posts.

The board has more than 1,740 followers. Every time I pin, several people pin, repin and share. That site is even beating my own website in the Google rankings for the phrase "free publicity"!

Pinterest is now the third biggest traffic referrer to my own website. As I've been creating the tips, I've found several significant shortcuts that make doing all this a lot easier and quicker.

Join me from 4 to 5 p.m. Eastern Time on Thursday, July 18, for the webinar "How to Create How-to Tips for Non-visual Topics on Pinterest and Earn High Google Rankings." I'll explain in step-by-step detail exactly how to create a Pinterest board of how-to tips on any topic that link back to your blog, website, a sales catalog, a squeeze page, or any web page that needs more traffic.

Here's the best part. After you write your tips--whether it's 20, 30 or 50---you can outsource the rest of it! Even your teen-age kid can help.

PR pros and publicists: This is a fabulous service for your clients who want to rank high in the search engines but don't want to get their hands dirty with the technical stuff.

Everyone who registers will receive the written step-by-step cheat sheet so you don't have to take notes.

2. Replay for iPad Video Training

If you missed last Thursday's webinar with Mike Stewart on how to shoot video using only an iPad and a $5 app, you're in luck.

We're making the 90-minute version available until the two-and-a-half hour version is ready.

The more than 400 Publicity Hounds who registered were so interested in the topic and asked so many questions that that's how long it took. The presentation, along with the first batch of questions is at the link above.

The longer video, with the presentation and all the questions, will be available in a few days. We're having problems with the massive file size, so bear with us.

If you attended Thursday's training and ordered the free caddy buddy, Mike's friend has shipped it. Contact Mike if you don't get yours in a few days.

What's a caddy buddy? Watch the replay and find out.

3. Secrets of Publicity Superstars

When you pitch a big TV or radio talk show, you must brand yourself in a way that sets you apart from everyone else.

That's difficult. It's also one of the reasons why some Publicity Hounds can't make the jump from local publicity to coverage in top-tier media outlets.

The "publicity superstars" know how to do it, and you'll learn their secrets during a free webinar at 2 and 7 p.m. Eastern on Thursday, July 18, with Steve Harrison.

You will learn:

--Tips from a former NBC producer who booked guests for the Today Show and Dateline NBC on how to become a regular guest on national TV and/or even get offered your own show (think Dr. Phil).

--How to brand yourself for the media in a way that celebrates your uniqueness while also separating you from all the other experts in your field.

--How Jennifer became a regularly-featured lifestyle expert on Fox News Channel and the Early Show as well as scoring coverage in hundreds of print media outlets including O the Oprah Magazine, Redbook, US Weekly, Success and Entrepreneur.

--Why your credentials don't matter as much as you might think, but what DOES matter when the media is deciding whether or not to feature you.

--The hook that helped a nutritionist score so much media coverage it generated over $60 million in sales of his books and information products.

Register for the free call on "How to Become a Regular Guest on National TV and Other Secrets of the Publicity Superstars." I'm promoting it as a compensated affiliate because national publicity can pave the way for more book sales, more business, and stronger credibility.

4. Hound Video of the Week

Thanks to Publicity Hound Cheryl Pickett of Ray Township, Mich., for this video of an adorable Keeshond puppy that's intimidated by a dandelion. But not for long!


Read my publicity tips on Twitter

See what PR tips I'm sharing on my Facebook Fan Page

Connect with me on LinkedIn (and tell me how we know each other)

Follow my business promotion tips on Pinterest


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See you Saturday!

Joan Stewart
The Publicity Hound

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