Looking for a practical
Christmas gift for the four-legged hound on your list? Consider a safety
glow dog tag that clips onto the collar. It has two settings--constant or
flashing. Bogie has one, and it helps me find her easily when we go to the
fenced-in dog park at dusk. Buy it at a pet store near you or at lots of pet
supply stores online.
1. How to Pull
More Leads on Twitter
This little trick is so simple and so powerful that I'm surprised more people
aren't doing it.
Did you know you can have two links in your Twitter profile--one in the
text you write, and another link at the end?
Social media strategist Amy Porterfield created a helpful video explaining "How to Get More Leads on Twitter."
The first link drives traffic to an opt-in page where people have to
provide their email address to see a webinar replay. The second link leads
people to her website. (Note to self: Do this.)
What a great tip, and a timely reminder to revisit all your social media
profiles. Don't miss my blog post on how to create an
impressive Google+ hovercard in 7 easy steps.
Milwaukee area Publicity Hounds: Join me on Friday, Dec. 13, at a MeetUp
sponsored by the Women Business Owners Network (WBON). I'm speaking on how to
create your own media outlet using the new rules of marketing and PR.
2. The Best Geek Stache
Here's a fun contest you can plug
into your publicity plan for next November.
Piggyback onto Movember, the annual worldwide charity event that
challenges guys, referred to as "Mo Bros," to grow the best moustache during the
month of November.
It raises awareness of men's health issues, such as prostate cancer and
other male cancers, and it's sponsored by Movember.com.
The guys over at Geekwire.com take it a step further and sponsor their own
contest to find "the best geek stache in Seattle." The winner gets free tickets
to the website's GeekWire Gala holiday party in December.
This kind of event has so many publicity opportunities:
--Challenge local bloggers to participate with you.
--Ask a local TV celebrity to judge your local contest. It increases your
chances you'll be on the TV news.
--Create a Pinterest board.
--Guys are spending more money than ever on grooming, so perhaps you can
convince a local men's hair stylist or spa to partner with you.
Don't miss watching the free webinar replay of
"7 Things Your 2014 Publicity Plan Must Include."
3. Pitch HealthCare.gov Stories
How does the Affordable Care Act affect you, your family, your business or your
hospital or clinic?
Media everywhere want to know about the good, the bad and the ugly.
The Washington Post put out the call today at its
Wonkblog for people willing to talk about their experiences on the troubled
"The information you give us will not be published, but you might hear
from a reporter so that we can learn more," it says.
4. Hound Video of the Week
If you have a hunting dog that doesn't know how to hunt, you'll love this video
of Elvis, the Basset Hound. He can't hunt either, even after his first lesson.
Connect with me on Google+
Read my publicity tips on Twitter
See what PR tips I'm sharing on my Facebook Fan Page
Connect with me on LinkedIn (and tell me how we know each other)
Follow my business promotion tips on Pinterest
Like This? Share This
If you like these tips, please pass them on to your friends, clients and
You are receiving this because you signed up for it at The Publicity Hound
website or you told me you want to subscribe.
The Publicity Hound respects your privacy and has a strict spam policy.
See you Saturday!
The Publicity Hound