If the media don't respond when you pitch, it could be your emails are way too long. And boring as hell.
They don't want the whole story. They don't want half the story. They want the gist of the story. And they want it in three sentences or less.
(They won't admit it but they want you to tease them too.)
This is difficult to do, even for this old Publicity Hound.
That's why I want you to join publicist Michelle Tennant tomorrow--Friday, Sept. 18--at 1 p.m. Eastern during a free Zoom webinar as she shows you how she writes super-short pitches that land her clients in top-tier media like the Wall Street Journal and New York Times.
Michelle, co-owner of Wasabi Publicity, hosts three of these "21 Day PR Action Guide Zoom huddles" each month.
What's a PR Action Guide? It's a 176-page PDF document that will walk you step-by-step through the entire process of working with the media, a helpful roadmap to use after your Zoom webinar with Michelle so you can apply what she's taught you.
Download it here.
Just a reminder, these are not sales calls. Her casual, interactive Friday workshops are designed to provide hands-on value for a community of like-minded people that want to share their messages with the world by starting conversations.
Why? Because Wasabi's philosophy is Conversations Change Everything, and they simply want to support you.
It's their way of give back during these challenging times and expecting nothing in return.
I promise you will love Michelle's energy, her humor and her tips.
Your friend,
Joan
P. S.
How good a publicist is Michelle? Her track record includes other top-tier print and broadcast placements for clients on shows like CNN Headline News, Good Morning America, BBC, and The Today Show, and in publications like Harvard Business Review.
P. P. S. And, years ago, she was one of the first graduates of The Publicity Hound Mentor Program and a star protege.