Authors promote their books. Companies promote their products. Nonprofits promote, well, their nonprofits.
To grab the media's attention, you must do what few others are doing:
--Offer commentary on a breaking or controversial news story (the Royals interview, Dr. Seuss, Mr. Potato Head), especially if you hold a contrarian viewpoint.
--Create a compelling angle or hook that concentrates on a trend or a problem--not on a book, product or nonprofit.
--Pitch your expertise, even if you write fiction. (Most fiction authors don't see themselves as experts but many are.)
--Offer extras like a short video tutorial or a "Top 10" list.
--Create a stand-alone checklist or cheat sheet (magazines love these!).
Those are my ideas.
Steve Harrison says the critical element is your key message and whether it grabs journalists' attention or forces them to hit the delete key.
Tomorrow---on Tuesday, March 9--he'll share "7 Secrets on How to Make Your Book or Message Mediagenic in 2021." Choose from sessions at 2 or 7 p.m. Eastern on Zoom. The 90-minute training is free.
Register here.
When TV producers review your book or press release, they're looking for several key things before deciding whether to call you. You'll learn what they are, as well as how to catch the attention of
influencers like major bloggers and podcasters, not only the
traditional media.
If your press releases and pitches are landing with a thud, it's time to make them start bringing you media interviews.
Reserve your free seat now using this affiliate link.
Your friend,
Joan
P. S.
If these times don't work for you, you might miss out because Steve seldom offers replays after the calls. So do your best to attend and take lots of notes. Register here using my affiliate link.