Tarot Tips: TdM, Client Expectations, and Important News!
Published: Fri, 06/01/18
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Newsletter of The Tarot School
http://TarotSchool.com ISSN: 1529-0565 Vol. 10 #4 / June 1, 2018
In this Issue: - Welcome
- Tarot Tip: Tarot de Marseille – “See” the Cards and
Leave the Textbook Definitions Behind! - Tarot School Aphorism
- What's Gnu? - Best Practices: Understanding Client Expectations Will Transform Your Business - Upcoming Events Welcome to a new issue of Tarot Tips!
And a special welcome to our new subscribers.
We're back from our Readers Studio hiatus. This year's Readers Studio and Tarot & Psychology Conference were stellar! But you don't have to take our word for it -- ask anyone who was there. It's always a challenge to keep making our events fresh and exciting but we've got big plans for RS19... SEE THE "WHAT'S GNU?" SECTION FOR SOME SHOCKING NEWS!! In this issue Beverly Frable contributes an article that shows the importance of “seeing” the cards instead of relying on textbook card meanings and Best Practices gives information on what clients expect when they purchase your services and how knowing what these expectations are helps to grow your business. And one more thing...
Curious about the RS18 program book? We put it online! So even if you weren't there, you can see what the event was like, read some interesting articles, and find some awesome products and services from our advertisers. You'll find it here: online.flipbuilder.com/byms/upft/#p=1 To advertise your own fabulousness in the RS19 program, check out the guidelines here: http://tarotschool.com/RS18/advertising.html (Just change the dates from 2018 to 2019.) With love and gratitude on the tarot journey, Ruth Ann, Wald, and Gina
Tarot Tips is here to help you with the practical side
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Spread the experience of tarot - share this newsletter with other Tarot Enthusiasts! Tarot Tip
TAROT DE MARSEILLE –– "SEE" THE CARDS
AND LEAVE THE TEXTBOOK DEFINITIONS BEHIND! by Beverly Frable with the Tarot de Marseille (TdM)? Some may have felt intimidated, unsure how to interpret all the symbols… and unclear how to start. If so, perhaps today is the right day to take that first step. Why read with the TdM, you may ask? For me, this quote captures why using a TdM-based deck vs. Rider-Waite-Smith (RWS) or Thoth-inspired deck may be preferable: “The tarot’s figures suggest an incessant movement. They do not express any established doctrine nor they conduct to one…They stimulate the capacity of our imagination.” – Kurt Seligmann, Le Miroir De La Magie (1956) In other words, give thought to how reading with a TdM deck is like going back to the “seeds” of tarot versus the RWS and Thoth, which may be more comparable to a plant that’s already taken form. One of the main differences that tend to challenge people is the fact that RWS and Thoth rely on scenic PIPs; TdM does not. However, it’s important to give consideration to the fact that these scenes and any associated keywords have been assigned by people based on their own perceptions, their own personal influences, and their experiences or histories. Not true for TdM. And, as a result, TdM opens the door to allowing the cards to speak for themselves. One of the main goals of learning to read with the TdM is to learn to eliminate prejudice or preconceived notions. It’s about broadening our horizons. It’s about becoming individual readers relying on our own unique abilities. It’s about becoming the best we can be without relying on the preconceived perspectives of other individuals. This article will address a first step: Set the textbook definitions aside; instead, focus on “seeing” the message of the card. Give thought to the form, color, and how the flow blends from card-to-card. Read the cards without associating pre-determined meanings to each one. The goal is to look at the cards with a fresh perspective. Here are some helpful hints to get you started. Give thought to how they make you “feel”, how the cards blend together through the commonality of their features, and how the flow of all of these things may impact the surrounding cards. Here are some specific things to consider: • What shapes do the cards share? Do the cards share circles? Lines? Squares? • Is there a common color? Are certain colors prominent in the cards or do the colors contrast? Do the cards have mostly reds (which may imply a positive response or a “yes”) or blacks (implying a negative slant or “no”)? • Do the cards relay a sense of speed? Is the suggested movement of the cards mostly fast (Swords or Wands) or slow (Cups and Coins)? • Is there a shared sense of distance? Are the cards inside or near (Cups and Coins) vs. outside or far (Batons and Swords)? • Do the cards express a sense of sharpness (Swords or Wands) or dullness (Cups or Coins)? • The numbers….does the trend among the cards jump slowly or quickly from a high to a low number? Are there many higher numbers (indicating “a lot”)? Or mostly lower numbers (meaning “a little”)? Do the cards go up or down in value? • And, lastly, are there many Courts? Is the trend from big (King) to small (Page) or vice versa? Recognizing and interpreting the more subtle messages of the cards will become second nature in time. In fact, you’ll most likely find that one of the most challenging parts is letting go of the RWS or Thoth imagery that may be embedded in your mind as you give the cards consideration. Bottom line: You may be surprised how rewarding it can be to gain the freedom to determine the meanings based on what YOU see in the cards. Good luck on this first step of your journey! And, most importantly, have fun! About Beverly Frable: Beverly is…a diviner, a teacher, a coach, a life-long student, a partner of 30+ years to Ms. L, and a mom to 13 kitties (not necessarily listed in order of importance or preference). Many people (over 3,000+ at last count!) are followers of her site which is dedicated to news and the cultural impacts of divination. You can find the site at either www.facebook.com/beverly.tarotconnections or on her website, www.tarotconnections.com. Tarot School Aphorism THE 2019 READERS STUDIO IS SOLD OUT! Yes, you read that right. In fact, it only took 3 weeks to sell out! YOU: Again? Didn't RS18 sell out, too? US: Yeah. YOU: But aren't you moving back to the LaGuardia Marriott, which has a bigger ballroom? US: Yes, we are. YOU: And it still sold out already? US: Yup. YOU: But the RS19 website isn't even up! I don't even know who the presenters are going to be. US: That's true. And the website won't be updated for quite some time. (That's gotta tell you something!) FYI, the master class instructors will be Sasha Graham, George Koury, and Ethony –– a wonderful, witty, and cutting edge group! YOU: So now what? I really want to go! US: We do have a waiting list, which you can get on by sending us an email at [email protected]. YOU: OK. How many people are on it? US: A bunch. But that doesn't matter because lots of people on the waiting list make other plans before we get to them, so you still have a chance at a seat. YOU: I heard you're not doing the Tarot & Psychology Conference. Is something else happening on Thursday instead? US: Yeah, baby! We're very excited to be producing our first Divination Day! It's going to be epic –– Rana George will be introducing a new original approach to reading Lenormand, Heatherleigh Navarre will show us how to scry with a crystal ball, and Carrie Paris has some great sortilege techniques with casting charms! YOU: Is that sold out, too? US: Actually, no. There are still seats available for Divination Day. YOU: But I don't know anything about those subjects. I don't think I could keep up with the rest of the group. US: You don't have to. The whole point of Divination Day is to introduce you to divinatory methods you might not know. Or to add new techniques to what you do. Everyone will be learning together. YOU: That's a great idea! I've actually been very curious about those things. But what if I register for Divination Day and then wind up getting a seat at RS19? Could I still get the discounted rate for the two events? US: Yes! We'll let you know how when the time comes. YOU: I'm still bummed. Is there a way I can connect with the Readers Studio tribe while I'm waiting? US: Our Readers Studio Facebook Group is perfect for that. You should definitely check it out. Even if you've already joined, stop by again. There's still a LOT of activity. Plus, it's the best way to get all the breaking news. https://www.facebook.com/groups/ReadersStudio/ YOU: So where can I register for Divination Day? US: Divination Day tickets can be purchased at our online store at http://tarotschool.com/store. Just look for the RS19 logo. You can also purchase ad space to be in the program book. YOU: I'd never considered taking an ad. Now might be a good time to do that! US: It's a great way to let people know about you and your business. Kudos to you for considering it! YOU: Is there anything else you're not telling me? US: Yeah. But we're still working on stuff so that will have to wait awhile. Stay tuned... Best Practices for Professional Readers UNDERSTANDING CLIENT EXPECTATIONS WILL TRANSFORM YOUR BUSINESS By Gina Thies www.tarotadvisor.com / www.facebook.com/tarotreaders www.tarotcoupling.com / www.oraclesoup.org Anytime we shop for or purchase a service, the process starts in the brain. The expectation we have of our purchases is that they will in some way meet the demands of our busy lives and make our lives better. Consumers are particularly loyal to positive experiences where they spend their hard-earned money. This means that the whole experience is an emotional one. These feelings happen when customer expectations are or aren’t met. We all have preconceived ideas of the experience we should have when we purchase something, and these ideas are there whether we have information to support them or not. This may be especially true for tarot readers. It is not the fact of whether you do predictive readings, advising, fortune-telling, etc., but the expectation that you should have special insight will help a querent figure out their concern or question. Recently, a newly referred client stopped in the middle of our session to talk about a prior reading with a psychic who had several accreditations and accolades to show her legitimacy as a psychic. However, this client said she got nothing out of the reading with said psychic. Within the first 20 minutes of her reading I had addressed her topics without her having to tell me what they were or asking her a question. Because previous clients referred her to me, her expectation was already formed. She mentioned what her friends said about their readings with me, so she expected accuracy from a true professional. In the intuitive “help” business, there are many negative expectations ranging from feigned psychic ability to fraudulence. So any good practitioner that has positively met the expectations of clients will do well. Here are a few expectations that customers/clients have: • That you’ll be able to help them all the time • Fast resolutions and hassle-free buying options • Professionalism • Strong reputations or reliable reviews/testimonials • Prior great experience to be repeated • Meaningful experiences • Trust • Responsibility • Anticipation of needs Getting to know what your customers think and feel can only happen by collecting data and using it to hone in on improving your business strategy and increasing your earnings. At the end of the day, this all boils to down to figuring out what works for you and gaining a competitive advantage. Upcoming Events:
• June 4, 11, 18 and 25, 2018
Tarot Salon Forest Hills, New York
Our popular Monday night Salons are the hottest thing in tarot instruction!
http://tarot.salon
• April 25, 2019 Divination Day (Website coming eventually.) • April 26 – 28, 2019 2019 Readers Studio (Sold Out! Contact us to get on the waiting list) http://ReadersStudio.com (Note: This is still the RS18 website. The new one won't be ready for quite some time, but much of the information is still useful.) Join our 10,050+ fans and join the fun!
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