This isn't the first email newsletter I've ever published. But it IS the virgin issue of Total Annarchy! This is a regular wrap-up of posts from my site, back-story commentary, and a #ThrowBackTuesday from the deep archives that you've probably never seen.
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Lessons From Skype: YOur Story is About People
Your customers should always be at the heart of your content, not your products.
Back story: I cry easily. But so will you if you watch this video. And it's about a technology! I needed an absorbent Sham-Wow after this one. Read more.
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The First Tweets of 16 B2B Brands
What was the first tweet of some well-known companies?
Back story: Twitter's IPO made me a little nostalgic for the early days, when we were all trying to figure it out. (Nerdy? Maybe. True? Yes.) Read more.
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Content iSn't Just Marketing
"Content" isn't just things we think of as "marketing."
Back story: I tried not to rant with too many SHOUTY CAPS. But the opportunity of content is way broader than we often consider. Read more.
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9 Qualities of Good Writing
We are all capable of good writing. Or at least -- better writing.
Back story: I'm testing some ideas here, because more of my work in 2014 will focus on raising the writing bar. Read more.
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Marketing Needs a Built-in, Shockproof, Sh*t Detector
Marketers need to Just Say No to bad marketing.
Back story: I struggled over the asterisk in sh*t above. Not using "shit" in the headline felt a bit like a cop out, but a necessary one. Read more.
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#TBT: A Virgin In Hollister
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#ThrowBackTuesday: In this inaugural issue, it seems fitting to include the first post ever published on AnnHandley.com -- a personal story of taking my daughter shopping in a new (for us, anyway) store. (January 25, 2008)
Read more.
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Thank you for being here. And, as always, drop me a line with questions, comments, or just to say hello.
If you'd rather I never darken your doorstep again, that's okay. Unsubscribe at the link below. See it?
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| A quote from Content Rules:
"Think of these rules as you might bumpers on a bowling lane: They greatly improve the chances that you will bowl a strike, but also keep you well out of the gutter."
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