Hey , 

 

In the states, this week is Thanksgiving Week. If you're Canadian, you celebrated (we assume) Thanksgiving Day the second Monday of October. The only reason I know that is because I looked it up. Also, I have cousins and aunt and uncle in Canada. So, Good Day, eh?

 

This is the time of the year I start to get worked up about Natural Products Expo West, which takes place the first week of March in Anaheim. It's a pretty big show. In 2019 there were over 3500 exhibitors and 80,000 attendees. It was cancelled in 2020 and 2021, but is scheduled to be a live event in 2022. How many people and exhibitors will show? Hard to say, but the exhibit floor plan looks pretty crowded. TradeshowGuy Exhibits will have a handful of exhibiting clients there, including a returning client putting on a brand new 20x30 exhibit. More details once we get there, but it's a fun and exciting project. 

Soundtrack for this week's issue: Led Zeppelin IV, released a half century ago this month. Yeah, it's true. A classic hard rock album in every sense of the word. Click the link for a Wikipedia rundown of the album. Kinda fun to get reintroduced to it.

 

The Three Most Important Reasons to Exhibit at a Tradeshow. Sure, there are more. Or less. But these three are the big one.

 

The New Tradeshow Exhibit Classic: The LED Fabric Back Wall. Classics, once they become classics, tend to remain in that state.