Hey , 

It's raining this morning, a sure sign of Spring. We walked the dog 1.25 miles and got wet. Yeah, it happens. It's Oregon.

Just wrapped up nearly ten days in Anaheim for Natural Products Expo West a week ago. Crazy long days but ultimately a successful show by most accounts I've heard. We were working with two long-time clients, Bob's Red Mill and Mountain Rose Herbs, both with large island booths. A few other previous clients were there, but several are still sitting out tradeshows, some of them for all of 2022.

This week on the blog, a quick recap of the show, and a new podcast/blog featuring an interview with Dave Brown of Tive, where you can learn about real-time shipment tracking for tradeshows.

Here's the new 20x30 custom booth that Mountain Rose Herbs debuted at the show:

 

Soundtrack for this week's issue: UFO's Lights Out. They're a band that's been together over fifty years, with one of the original members still left from their founding in 1968. Some two dozen albums in their discography, Lights Out was released in 1977, and became the band's highest-charting album in the US. As a 22-year-old Music Director at my second radio job, I recall playing the bejeesus out of the single "Too Hot to Handle." Fun times.