Hey , 

 

 

Now that spring is here in full bloom, my plate seems to be getting more full by the day. Yard work, more work, you know the deal. In the past couple of months I've had an internal debate on how to deal with a fuller plate. Nothing wrong with having a lot to do, but it often means taht some things have to go to the "later" pile. Which brings me to this week's podcast/vlog, where I discuss how I'm going to implement a modest change. Check it out to learn my thinking.

 

Also this week, a new short video on how to have a tradeshow marketing experience that really sucks, and how companies can use a tradeshow to support a cause they believe in.

 

 

Soundtrack for this week's issue: Foghat's second album, titled "Foghat." They also titled their first album "Foghat," so it's easy to get confused. In any event, it's the one with the images of the rock and the roll on the cover. Released in 1973, it had no hits, but is a nice collection of early Foghat rockers that laid down a marker as to the kind of band they would become. It wouldn't be until 1975's "Fool for the City" that they'd score a hit with "Slow Ride." It's worth noting that they were very prolific back in the early 70s, releasing five albums in just over three years. Listen on Spotify here.

 

As we all know, especially now, the lines between work and life have become largely blurred. With the challenging issues confronting all of us and the heartbreaking news of the last few weeks (we stand for equality and dignity, and offer our hearts to those touched by loss), we’d love to invite you to take a moment to reflect on anything and everything — even one, single, small thing — that’s helping infuse your life with more purpose, more meaning, and more connection and even simple moments of joy. Acknowledging and sharing gratitude for these experiences and relationships, while also owning the need for change, helps give us a sense of agency and opens access to more ease and better-aligned action.

 

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Being distinctive is a choice, and it’s not an easy one. Because it requires you to stand for something and to serve a specific audience, not everyone.

A visit to the supermarket demonstrates the power of this approach. Justin’s peanut butter, Pirate Booty snacks and the distinctive Coke bottle all pass the test. So do the best book covers.

But it also applies to the way Linda Oh plays the bass, your therapist answers the phone or Kenji Lopez-Alt writes a recipe.

Distinctive isn’t easy. But it’s worth it.

 

How to Be a Great Client. Having a great client is important. So is being one.

 

Embrace the Tradeshow Marketing Learning Curve. There's a lot to learn. Knowing that helps.