The answer is that even though this age is 100% materialistic there is a special boon in this age. That boon is the special mercy of Lord Caitanya. By His grace there is the most sublime benediction: the sankirtan movement of chanting Hare Krishna, dancing in ecstasy and feasting on Krishna prasadam (vegetarian foodstuffs
that been offered with love and devotion to Lord Sri Krishna. Because of Lord Caitanya's mercy an amazing 10,000 period know as the Caitanya Era, is happening, as predicted in the Brahma-Vaivarta Purana 4.129.59:
kaler dasa-sahasrāni
mabhaktāh samti bhu-tale
"For 10,000 years of Kali such devotees of Mine will fill the whole planet."
Since Lord Caitanya appeared 537 years ago in 1486 we are
now 537 years into the Caitanya Era with 9,463 years left to go.
So let us now take advantage of this authoritative prediction and take advantage of Srila Prabhupada's instruction given to Jagadisa Das in letter written in Sydney, Australia on 27 March 1972:
"If we simply repeat this philosophy exactly as it is, without any misrepresentation or adulteration, then this movement will never be checked, and we will conquer the world. So please train up all these boys and girls in the philosophy and brahminical culture and they will become useful tools in the
hands of Lord Krishna for saving all the fallen souls in this age."
And also in this regard there is this instruction written in a letter to Hridyananda Das from Mumbai, India on 6 January 1972:
"As much as possible read, chant, and preach. This is our life and soul. If we keep to this simple formula then there is no doubt that we will be victorious wherever we go and very soon we shall become the only religion in the world."
