Need I say more? LOL
Well, yes, actually I do. Google gave us our e-commerce business. We loved Google and Google loved us. We had two niche toy stores and we had top ranking keywords until Penguins and Pandas started invading the SERPs (Search Engine Result Pages). Our stores were small niches so we weren't making millions, but the sales clicked in every day.
But in 2011, gradually our traffic from Google slowed.
2. Amazon, WalMart etc
When we started our stores in 2005, "drop shipping" niche products was a great business model. We didn't
carry any inventory and could offer a wide range of product options to our customers. When a customer placed an order, we sent the order to the wholesaler, who shipped it directly to the customer.
But gradually, Amazon, WalMart and other such stores started offering more and more of these types of niche or "boutique" style products at very, very low prices.
As a customer, just like everyone else I shop at Amazon and WalMart and I love getting a low price. But the flip side of these big stores is they kill off the little guys. So the same way small towns lose all their small businesses whenever a WalMart comes to town, the Internet started losing the small online stores.
Both of these changes came on reasonably slowly and we began adapting early. By the time we finally closed our stores in 2012, we were ready to leave them behind.
While 5MinutesForMom.com's value had originally been to pass Page Rank and traffic to our stores, we recognized quickly that it would outlast those sites and bring in it's own