“Never let a good crisis go to waste.”
That quote was famously attributed to Rahm Emmanuel, then Chief of Staff for the Obama administration. While he was speaking of political power, the thought nevertheless applies to our businesses and careers as well.
We often see a crisis as a heavy, worrisome set of circumstances that threatens the status quo. It’s likely to create some significant change that could bring dire economic circumstances, shake up our comfortable routines, and open the door to a fuzzy but scary future.
A crisis is all of that.
Yet, if we respond effectively, it can be a watershed event in our lives and the life of our business – changing our course and opening up a whole new future of greater challenge, greater capacity, greater wealth, and deeper and broader impact. And the crises you may be in right now may be a once-in-a-lifetime opportunity for you.
I can say that with absolute confidence because the Bible tells me so, and because I have seen that Biblical truth manifested in my own life.
Let me explain. In the waning weeks of 2001, as the fear and depression caused by the 911 attacks weighed on the country, I, and thousands of other businesspeople, were in danger of losing our businesses.
As the country collectively coiled into the fetal position, the economy shut down. And that brought a business crisis of previously unknown severity. Our receivables were down to next to nothing, there were no inquiries for future bookings, our cash reserves were almost gone, and every speaking engagement for months ahead canceled. Not just the engagement, but the entire meeting or convention
canceled. It was much like today.
We were fearful and discouraged. I told my employees that the next paycheck would be the last I could make.
Then, the Lord stepped in and took us through a process that transformed our business, changed our industry, and multiplied our revenue. One year later, we had changed our focus, doubled the size of our business, and laid the groundwork for multiplying our Kingdom impact.
Our present crises are eerily similar – a sudden event that brings the economy to a halt, spreads fear and anxiety, and prompts people to question the values on which they live. Today, we have the added pressures brought on by the rancor in Washington and the unrest among sectors of our society.
The crises are severe and, if you are in one of the sectors most affected, it is likely infecting you with doubt, fear, and anxiety. What do you do?
One of the things that I have learned is this: Often, the greater the crises, the greater the opportunity that lingers just around the edges of that crisis.
Here’s why. The size and potential of the opportunity often reflect the breadth and depth of the crisis. In other words, the more people impacted by the crises, and the deeper the individual pain, the more potential in the opportunity. It’s a matter of quantity and quality — if you can excuse those words to describe a crisis – of the discontent spread by the crises.
And, while there are segments of our population who have not been touched by the economic tremors, almost everyone is seeing their previously closely held values questioned, their lifestyles altered, and their worldview is shaken.