Do your subscribers open more emails sent on Monday or Wednesday? In the morning or at night? With emojis in the subject line or none?
Are they buying more when you include images in your email? Clicking more when your text is short or long?
How do you know?
Don't depend on a gut feeling — test your emails! Split testing is easy to do, it only takes a minute, and you can become the expert of your audience.
When you know what your audience wants to hear, you can get better open rates, click rates, and even more sales! So start testing today.
