Email segmentation makes it easy to sort and filter subscribers into relevant groups and send them content they care about. In fact, it’s key if you’re aiming to improve your open and click through rates: Studies show that sending personalized content can result in 6x higher conversion rates.
Yet nearly 70% of brands aren’t even scratching the surface of targeting and personalization.
It could be that you don’t know how to segment your audience. Or maybe you’re not sure what type of content to send them once you’ve sorted them into groups.
If you’re new to email segmentation, we’ll break down the things you need to know to get started.
