Hey Friend 👋,
No matter how you feel about it,
Elon Musk's acquisition of Twitter has reminded us of one thing: Social media can change.
Whether you use Twitter, Facebook, Instagram, or TikTok to connect with your audience, you
don't own your social media followers.
A company decision can change the number of people you reach, the content that's favored in algorithms, and how much money you make.
Email is different. With email, you own your audience. You can email your subscribers whenever you like. You have a direct connection to your audience.
This week's blog post has everything you need to turn your social media followers into loyal, profitable email subscribers.