Hey friend 👋,

Don't look now, but there are only 50 days left until Black Friday. 

You okay? Good. Because, now is the time to get ready. 

Black Friday is the biggest ecommerce day of the year (and a huge opportunity for every business), so let's get this party started! 

We've got two essential Black Friday resources for you:

STRATEGY: The Black Friday / Cyber Monday email marketing playbook, with nine email design examples from real businesses. 

SHORTCUT: The Black Friday campaign template.
Save some time with our 7-email Black Friday / Cyber Monday "campaign template." 

Here’s what you need to do: 

1. Decide what you want to offer for your Black Friday / Cyber Monday promotion.
2. Upload the Black Friday campaign template into your AWeber account.
3. Update the emails to talk about your promotion (make sure to link to your products and talk about promo codes, if applicable).
4. Set the campaign to trigger on a tag and add the tag to all of your subscribers.
5. Activate the campaign on the Saturday before Black Friday.
    

Creating and delivering content that your audience raves about is no easy feat. See how photographer Jared Polin uses video content to build his audience and drives traffic with email.

📸 See how Jared gets more views.

Learn step-by-step how to create an interactive ecommerce email message that displays a product with several color options. Your readers will be able to press each color and dynamically update the product image within the email.

🛍️ Create interactive ecommerce emails

Ever thought about writing a book? If you're even a little intrigued by the idea, get the recording of this free webinar with Matt Emmorey from the Self-Publishing School. 

👉 Sign up for the webinar

Pick up a few new social media marketing tips for 2023 from the recording of this free webinar with Deirdre Tshien from Capsho. 

👉 Sign up for the webinar

What we're reading + watching + listening to:

🐦 Nice example of a Twitter thread being used to build an email list

📘 Where Good Ideas Come From: The Natural History of Innovation

💻 How I Built A $24K/Year Newsletter Side Hustle That Shares Remote Workspaces And Got Acquired

💌 Smarter Every Day email updates

That's it! Thanks for reading, reach out if you need help.

Until next week, 

-Pam and the team