Hi, Friend!

When I write an email subject line, I put myself into 1 of 3 categories (to answer your question ahead of time, yes I talk to myself):

“You’re a legend” - open rate of 35% or more
“Solid performance, you should be proud” - open rate of 15% - 35%
“Horrible job, Why did you think that would work?” - open rate under 15%

So where would you fall in my very unofficial grading system?

You have a lot of competition for your audience's attention - you have one opportunity to grab it. Anything less than 15% needs work, but your goal should be over 35%.

If you have a list of under 500 subscribers, now is the perfect time to start perfecting the quality and type of subject lines your audience will respond to.

You are setting your audience's expectations regarding your subject line quality. Set that high expectation early, and you will constantly see higher open rates. (Read about subject line best practices).

If writing subject lines come naturally to you and you’re already getting open rates of 35%, fantastic! I applaud you and would love to know your secret.

But if you are not a subject line ninja masters or if you’re just looking for new ideas, I’ve got a tip for you. Try a subject line generator.
 

Subject line generators are crazy good at coming up with amazing options. At the very least, their suggestions are a great jumping off point for my own ideas (here are subject line ideas you can use).

Not all subject line generators are built the same though, some give you better results than others.

Lucky for you, I tested a bunch of subject line generators (here’s my top 8).

Take a look at my top rated options and send your next email using an AI (artificial intelligence) tool. I’d love to know how the email performed.
 

Speaking of AI tools

Artificial Intelligence versus human email test:

In last week's newsletter I set up an A/B test to see if the email copy written by the AI content tool, ChatGPT, would get more clicks then the copy written by me. If you recall, I told you the Chat GPT content was so good you wouldn’t be able to tell the difference.

Check out the results here to see which version performed best (I bet you’re curious to see which version you got).

You can get higher open rates 

When you combine the results of an AI subject line generator with the power of split testing, your results could be some of the best open rates you’ve ever seen.

No two audiences are exactly alike, so you’ll want to test subject lines – whether you come up with them or a robot does – to see what actually works with the people you’re writing to (learn how to set up a split test in AWeber).
 

When you set up a split test in AWeber, it takes less than 5 minutes. So what are you waiting for?

To start learning with subject line testing you will need to upgrade to a Pro plan, but don’t worry these plans start as low as $16.15/month.
 

Note: If your audience size is under 500, I recommend a 50/50 test split. Test enough subject lines and you’ll start learning what style works best with your audience
 

"Upgrading to the pro version of AWeber was worth every penny. The added features and analytics allow me to see detailed information such as what links people click on and how often. Knowing this information allows me to better understand the type of content people want to see as opposed to adding to email clutter."

-Laurie Palau

on upgrading to a Pro account
 

More from our blog

Did you know you can add this same ⬆️ dynamic feed element to your newsletter? And it only takes 10 seconds. 

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As always, thanks for reading!

- Sean and the team