Hi there friend,

I have 5 siblings who I love very much, but we’re very competitive. And nothing in our house growing up was more cutthroat than vying for our mother’s attention.

Honestly, I’m in my mid-40s and not much has changed. And mother’s day is like the SuperBowl, WorldCup, or whatever big sporting event you can think of when it comes to one-upping my brother and sisters (it’s all in good fun).

Here's a picture of us.

The problem I have nowadays is I don’t have time to research the “best gift for mom”. So what do I do? I look for the best ideas and offers in my emails.

And I get so many mother’s day emails, there are usually some great gift ideas.

But in order to share these great items with your audience, you actually need to have an audience. If your email list is 500, 100 or even 0, don’t worry, a holiday like mother’s day is an amazing opportunity to grow your audience.

To help you, I've put together five fun and effective ideas to help you use Mother's Day to grow your email list and engage with your audience.
 

1 - Create a Mother's Day quiz: 
Have some fun. Create a quiz related to mother’s and share it on your social media platforms and your website.

Encourage people to sign up for your email list to receive their quiz results. You can even enter people into a prize draw as an extra incentive for providing their email address.

👉 Learn how to create and promote your own quiz

2 - Host a Mother's Day giveaway: 
Run a Mother's Day giveaway on your social media platforms and encourage your followers to sign up for your email list to participate.

For example, you could offer a free gift basket filled with goodies for mothers who sign up for your email list.

3 - Create a Mother's Day webinar: 
Are you looking for a unique and engaging way to promote your products or services this Mother's Day?

Try hosting a webinar that showcases how your products or services can make Mother's Day special? The webinar could include a demonstration of your products, or an explanation of how your services can help make the day unforgettable.

Promote the webinar on your social media platforms and website and require attendees to sign up for your email list to participate. This can help you generate leads for your email list, establish your authority in your niche, and provide value to your audience.

👉 Get the 6 ways to guarantee nobody misses your next webinar

4 - Share motherhood-related content: 
Share content related to mother’s on your social media platforms and encourage people to share. This could include tips for busy moms or ideas for celebrating Mother's Day at home.

Then make sure you have a clear call to action to sign up for your newsletter on your social media channels and blog posts. This way as your content is being shared, people then have an opportunity to sign up for your email list.

👉 Check out these 10 call to action best practices

5 - Create a Mother's Day gift guide: 
Create a gift guide (also known as a lead magnet) for Mother's Day and share it on your website and social media platforms. Send them the lead magnet when they provide their email address.

By implementing these ideas, you can leverage Mother's Day to grow your email list and connect with your audience. Don't forget to include a clear call-to-action for signing up for your email list in all of your communications.

👉 Create your own lead magnet (that actually works)

However the key to turning these new leads into long-term subscribers is to make sure the content or giveaway are relevant to your business. It’s better to get less email subscribers who are interested in your content.

All of these Mother’s day ideas can be set up using a pre-built landing page template in your AWeber account. Now’s the perfect time to start growing your email list with a Mother’s day theme.

Did you find this content helpful?

Add a splash of fun

We all love a good GIF. But there’s something about Mother’s Day that needs something visual to add to the connection between your email and your audience.

Visual elements like these can make your message that much more compelling.

Did you know articles with visual elements tend to receive 94% more engagement and page visits than those that don’t have them?

To drive the Mother’s Day point home, make sure you include visual elements like GIFs to liven up your messaging and get people in the Mother’s Day mood.
 

👉 Check out all the Mother’s day and spring-themed GIFs

Foundations of Email Copywriting [Free Guide]

Writing effective email copy can feel like trying to navigate a maze blindfolded. You know there's a solution to the problem at the end of the path, but every turn you take seems to lead you further away.

Just like in a maze, writing email content that works requires a clear understanding of where you're going, a strategy for how to get there, and the ability to adapt to unexpected obstacles along the way.

Without a clear direction or plan, even the most seasoned writers can find themselves wandering aimlessly through the maze of email marketing. 

They might be unsure of what message to convey, how to grab the reader's attention with a subject line, or how to strike the right tone in the body of the email.

But with the right tools and guidance, anyone can learn how to write email copy that engages, persuades, and converts.

That's where our guide comes in. After reading this guide you'll be equipped to write emails that win over your customers. 
 

Get our latest expert advice and helpful tips 

👉 Did you know you too can add your most recent blog posts ⬆️ with the images, headlines and descriptions in your next email. And it populates automatically and it only takes 10 seconds. See how you can do it in your AWeber account.

As always, thanks for reading!

- Sean and the team

P.S. It's time to unlock the power of AWeber Plus. Get all the email and automation solutions to help you quickly and easily grow your audience, build connections, and make sales. Upgrade to AWeber Plus today!