The company I went with is just one guy, Pat, a true small business owner. He wasn’t the cheapest option, in fact he gave the second highest quote. But his review score and testimonials stood out, so he was my choice.
When he got to my house to install the new HVAC, he asked me two things:
- “How was my pricing compared to other quotes?”
- “Why did you decide to go with me?”
Two questions that any business owner or marketer would want to know. So I told him - it came down to his reviews.
What he told me next, is why I’m sharing this story. He said:
“I do some advertising, but I’m going to stop. I don’t need to advertise anymore, the reviews and word of mouth is where I’m getting most of my business. And I’m so busy, I don’t need the business from the ads.”
Wouldn't that be great if you were so inundated with
business that you wouldn't need to advertise.
It doesn’t matter if your price point is a $12,000 HVAC, a $25 craft on Etsy, or you're just sharing content.
Reviews (also called social proof) are the difference between status quo and growth.
So how can you get to the same place as Pat?
It’s that easy. If you just provided great service, delivered a product, whatever it may be - just ask.
You can ask
in a follow up email or text. Pat sent me a text a few days after installing the HVAC, he asked if I was satisfied, then asked if I would give him a review.
Pat was very professional and did an amazing job with the install, so of course I left a review.