Hi, Friend!

Show of hands - do you send a welcome email to your new subscribers? If your hand is up, well done, this is the most impactful email you may ever send.

One study found that welcome emails get 4x more opens and have a 5x more clicks than other promotional emails. What an amazing opportunity to share valuable information about how you can help your audience.

Now for those of you who have a welcome email, I have 2 more questions (if you’re not currently sending a welcome email, pay attention this is important stuff):

• How often do you check the performance? and 
• How often do you optimize your email to get better results?

The answer to how often you check performance should be monthly (take a moment to check your welcome email performance). 

Why? 

To make sure the email is doing its job. That job is to make sure you’re connecting with new subscribers and giving them content they’re interested in right off the bat.

Honestly, if your open rates are less than 50%, this email needs work. If this is the case, try experimenting with a new subject line. If you’re at a 50% open rate, can you make this better?

☝️ That paragraph right there is how you optimize. Focus on a piece of data you have (your open rate), think about what it’s telling you (folks might not be intrigued enough by the subject line to bother opening), and test ways to fix the problem (try other subject lines or add a preheader).

Now check your click rate. A good click rate for your welcome email should be at least 10%. If you’re not achieving this, here are a few questions to ask yourself:

• Is your copy relevant to your audience? 
• Is it fulfilling on the promise you made on your sign up page that got people interested in the first place?
• Are your links compelling and using action-oriented words?
• Are your emails optimized for mobile users?

To improve your performance, think about why people signed up for your email list in the first place. Now give them more of that in your welcome email.

Here are some articles to help you improve your welcome email performance:

Learn how to welcome new subscribers:

[Survey] How often do you review your welcome email performance?

• Never
• Daily
• Monthly
• Every Couple of Months
• Once a Year

Improve your welcome emails with personalization

Create a more personalized welcome email without extra work.

How? By using dynamic content (how to use dynamic content in AWeber). Dynamic content allows you to tailor your email messages to the interests of each subscriber, all within the same email. Meaning no extra work for you.

Here’s an example you can use to send highly personalized content in a single email. Ask your subscribers to tell you what they’re most interested in when they sign up for your list. Then, in your welcome message, include a link or piece of content that is about that specific topic they just told you they were interested in.

When you send content that is more relevant to individual subscribers, this often results in more clicks.
 

Anne Nordhaus-Bike now achieves over 40% open rates on her emails, check out the steps she takes to get those results.
 

More from our blog

Did you know you can add this same ⬆️ dynamic feed element to your newsletter? Plus you can show your latest YouTube videos. 

And it only takes 10 seconds. 

👉 Give your readers more of your amazing content

As always, thanks for reading!

- Sean and the team