Hi, Friend!
Show of hands - when was the last time you checked your welcome email performance?
Was the last time you even looked at this email when you first created it? Don’t be embarrassed, you’re
not alone.
You really should be looking at your welcome email monthly.
Why?
To make sure the email is doing its job. That job is to make sure you’re connecting with new subscribers and giving them content they’re interested in right off the bat.
Honestly, if your welcome message open rates are less than 50%, this email needs work. If this is the case, try a new subject line. If you’re at a 50% open rate, can you make this better?
☝️ That paragraph right there is how you optimize. Focus on a piece of data you have (your open rate), think about what it’s telling you (folks might not be intrigued enough by the subject line to bother opening), and test ways to fix the problem (try other subject lines or add a preheader).
Next check your click rate. A good click rate for your welcome email should be at least 10%. If you’re not achieving this, here are a few questions to ask yourself:
- Is your copy relevant to your audience?
- Is it fulfilling on the promise you made on your sign up page that got people interested in the first
place?
- Are your links compelling and using action-oriented words?
- Are your emails optimized for mobile users?
To improve your performance, think about why people signed up for your email list in the first place. Now give them more of that in
your welcome email.
Here are some articles to help you improve your welcome email performance:
Learn what welcome messages you
should be looking at:
