Hi, Friend!

Is this your first spring themed email of the year?

I would guess no. I got my first spring-related email on February 16. That’s right, two days after Valentine’s day when the threat of snow was in the air (get some spring email inspiration you can use in your next campaign).

Last week is when things really started to heat up, I got 20 emails with a spring theme. And this week, it’s picked up even more.

So why should you care about what’s in my inbox?

Because seasonal emails tend to have higher open and click rates. The reason is because they create a sense of urgency or FOMO (fear of missing out).

The best part about any change in season or upcoming holiday is you don’t need to offer something new or give a discount (although that will help), you can simply reposition the way you communicate in your emails, website, even social media to reap the benefits (add some animation to your emails with a spring GIF).

Here’s what I mean:

If you’re a business consultant, you can educate your clients on how they can be more successful during the spring season (similar to what I’m doing with this email).

Simple - yet very effective.

With a spring-themed campaign, this isn’t just one email or social post, you need to go all in. Send multiple spring emails. Plus, you can also take advantage of all the holidays and events that fall within spring.

Think of everything going on during the season:

• Easter (April 9)
• Earth Day (April 22)
• Star Wars Day (May the 4th be with you) -  yes it’s a thing and you can have some fun with it
• Mother’s Day (May 14)
• Father’s Day (June 18)
• Wedding season (starts early May)
• Graduation season (early May - end of June)

To get the most out of your spring campaigns, I suggest creating an email calendar (download your free email planning calendar) and plan out what you're going to communicate/offer for the next several months.

Let me know how you plan on capitalizing on the spring season.

Where are your sales coming from?

We’ll often look at open and click rates to tell us if our email marketing is working. Those are fine ways to learn certain things about your email, but if you want to learn even more about how your messages are actually leading to sales you can use Sales Tracking.

Sales Tracking (see how to set up sales tracking in your AWeber account) lets you see what pages of your site or online store your email subscribers visit after clicking through a link in your email.

You can also assign a monetary value to certain pages to track the actual revenue your subscribers create. You can even set up sales tracking to dynamically track the value when your customers buy multiple products at once.

Let’s take a quick look at how to use 3 main metrics (including sales tracking) to understand how your email is working:

• Open Rate - Tells you two things:
  • Are your subject lines interesting? If subject lines are intriguing or personalized, you’ll likely see more of your audience opening your emails.
  • Have you built a relationship with your audience where they expect and look forward to hearing from you.
• Click Rate - Tells you whether the content in your email is relevant and interesting enough for your audience to take action on.
• Sales - Tells you whether your emails are doing a good job communicating the value of what you offer for sale.

Sales tracking takes just a few minutes to set up and gives you a whole new lens into what content and products your audience finds most interesting, and how well your email does at channeling your audience to your site.
 

To set up your sales tracking you’ll need to upgrade to a Lite or Plus plan, but don’t worry these plans start as low as $12.50/month.

Learn how to win back your inactive subscribers:

More from our YouTube channel

Did you know you can add this same ⬆️ YouTube dynamic feed element to your newsletter? It automatically pulls in your most recent videos. 

And it only takes 10 seconds to add to an email. 

👉 Give your readers more of your amazing content

As always, thanks for reading!

- Sean and the team