Email Marketing Observations From a Shopaholic
Published: Thu, 03/24/11
Email Marketing Observations From a Shopaholic 
Dear reader, As the self-proclaimed Carrie Bradshaw of email marketing, I'm constantly comparing the marketing endeavors of online and offline fashion retailers. After all, somebody has to study their latest campaigns. It's not my fault that I I really consider myself lucky to enjoy all aspects of a good shopping experience. From the marketing messages to the markdowns, I love it all. On a recent shopping trip, it dawned on me just how similar a good email marketing campaign is to a visit to a well-run boutique. There are several key factors that contribute to the success of both. Keep reading to see how your messages stack up to some of my favorite stores.
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