Customer Spotlight: Hawaiian Isles' Helpful Emails

Published: Thu, 10/13/11

Plus, writing emails is easier than you might think...

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What a Helpful Campaign Looks Like

Hi

As you know, the key to email marketing is sending helpful, relevant, interesting, entertaining, all-around saintly emails, targeted to the right audience and tested for optimal performance.

Now, we could do the marketing-blog thing and throw that advice at you, wish you luck and go check our Twitter stream.

But that'd leave you frustrated. So here...

We'll Show You

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2 Ways to Put Together Your Own Campaign

Mind Mapping Your Email Campaign

Writers plot with it. Businesses use it in meetings. Chris Brogan does it. And you can plan your email marketing campaign with it.

See How

The Email Content Hiding In Plain Sight

Believe it or not, it's far easier than you might think to come up with interesting content for your marketing emails.

You Already Have It Written...

Cheers,

Justin Premick
Director of Education Marketing

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