PadiAct Takes Targeted Subscriptions to a New Level

Published: Thu, 02/02/12

Plus marketing tips from 3 different industry experts
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Easily Track & Target Your Customers

Hi


Knowing what people are doing on your site is a great way to target the right audience with the right message, leading to more conversions.

PadiAct enables you to target visitors who perform certain actions and offer them a chance to subscribe.

Now, thanks to PadiAct's hard work and our API, you can have those visitors join your lists automatically with the new PadiAct/AWeber tool.


Learn More on Our Blog or Read More on PadiAct's Site




  Findings From MarketingSherpa: Relevancy is Key


At the end of 2011, we talked about reasons subscriber preferences should be top priority and asked if you're marketing to the right audience. The reason for this was simple: you should deliver the most relevant content possible in order to get the best results. If you're curious what other email marketers feel about this, we now have the answers.

2,735 email marketers contributed to the 2012 MarketingSherpa Email Marketing Benchmark Report. Not only did the stats show that targeting your audience is a successful strategy, but Sherpa devoted an entire chapter to creating relevant content.

Now we'll focus on what the report recommends doing in order to send relevant content to your subscribers.


Make Your Messages More Relevant




  Industry Experts Talk About Email



Your Emails Are Seen By More Than Your Subscribers...Right?
Brian Whalley, marketing manager at HubSpot, discusses 5 ways to make your emails more social.

Read More

17 Ways to Optimize for Mobile Marketing
Jamie Turner, the 60 Second Marketer, explains a list of ways to make your marketing efforts more mobile.

Read More

Reduce Unsubscribes with Psychology
AJ Kumar of Single Grain provides 3 psychology based marketing tactics to keep more subscribers on your email list.

Read More





  Cheers,
  Rebekah Henson
  Education Marketing Associate




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