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These Guys Know What They're Doing
We could stand up on our soapbox all day and tell you what you should and shouldn't do with your email campaigns. We have fun doing that. But sometimes it helps to hear from other businesses on what they're doing to make their marketing work.
With that in mind, we have advice from Joe Pulizzi, the "Godfather" of content marketing, talking about how to make your content appealing in a video interview with our very own Hunter Boyle.
On a similar note, our successful customer Johnn Four of Gamer Lifestyle agreed to share his strategies on how to attract and keep the right subscribers.
Finally, Steve Vilnit of the Maryland Department of Natural Resources has his own plan for creating emails that target the readers you really want. Keep reading to see how he does it! |
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Churning out content in a variety of channels is the lifeblood of online
marketing. But without a framework - if you're not directly linking
your content cycles to your customers' buying cycles - you'll never get
the best return on your efforts. You need a process with real goals tied
to conversion and ROI, not just eyeballs and fans.
In this conversation, Joe covers several topics from his new book, Managing Content Marketing. Check it out:
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Last month, we talked about the email
subscribers you don't want and how to prevent them from signing up
to your list. Now, it's time to think about how to get and keep the
subscribers you DO want.
Johhn Four from Gamer Lifestyle left some impressive comments
about how to prevent zombie addresses, so we took a look at the site's
email campaign. The results were so good, we decided we needed to share
his email marketing strategy.
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Targeted Marketing: A Fish Tale
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Steve Vilnit, Fisheries Marketing Director for the Maryland
Department of Natural Resources' Fisheries Service, has a mission: to
increase the consumption of fish in local waters.
His method? Email marketing. But he doesn't attempt to market to anyone and everyone who'll listen.
He focuses his efforts on a specific audience and his campaign is the epitome of
"targeted and timely" emails that subscribers really want. |
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What are You Waiting For? Let's Build Your List!
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For a month
of service! | |
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Cheers,
Crystal Gouldey
Education Marketing Associate |
Contact Us
877-293-2371 (US)
+1 215-825-2196 (International) | |
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