Joining your email list, making a purchase, following you on social media and reading the rest of an article - what do these things have in common?

A. They're all things you want people to do.

B. They're all opportunities to test your call to action.

C. They all require convincing people to click your link.

The Only Way To Market With Snapchat

Meet the newest kid on the marketing block.

SnapChat lets people share pictures and videos that self-destruct in a matter of seconds.

Can such a narrow time window work for marketing?

The 4 Kinds of People Reading Your Emails

Why would someone open your emails more than once?

Because There are four different kinds of people reading your emails, and each has a different reason for multiple opens.

Click through to see their personalities.