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You may be in on the trend or you may be oblivious, but you've seen it, and you've probably been drawn in by it.
Copious amounts of whitespace - large gaps between images and chunks of text, - are appearing on more and more marketing materials.
It looks like this:
Why should you care, you ask?
Here, I'll explain why. And then how you can make it happen.
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 You've got good open rates, decent clickthroughs and a steady flow of traffic to your site and landing pages.
What else could you really need?
How
about a bigger list, with more quality leads? Or a higher conversion
rate for all of that traffic, including more email sign-ups or ecommerce
transactions -- say, a 41% lift in increase per site visitor. A few
ideas for new tests couldn't hurt, either.
Perfect timing: Our first guest webinar of 2013 will dive into all of those subjects.
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Cheers,
Amanda Gagnon
Sr. Education Marketing Associate |
Contact Us
877-293-2371 (US)
+1 215-825-2196 (International) | |
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