The split test results are in...

Published: Tue, 10/09/18

👋 Hey ,

Thanks for voting in our split testing announcement email.

We tested two subject lines to discover which one would yield a higher open rate.

Here are the results:

Split testing is here! - 23.5% open rate | This is a split test... - 29.5% open rate

We have a clear (and impressive) winner!

Big takeaway: Small, simple changes can have a significant impact on your open rates, overall engagement, and revenue. And it's not just for subject lines — our new feature allows you test preview text, send times, message content, and so much more.

Surprisingly, only 49% of readers who took our poll selected the actual winner. Think of what your own testing might yield!

Looking for inspiration? Check out these 6 split test ideas you can set up in 1 minute!

Happy testing,

Tom Tate
Product Marketing Manager

P.S. - Have you tried split testing already? Reply to this email and let us know what you think. We love to share success stories, and improve our product based on your feedback!