Podcaster Fable and Folly Productions had a big idea: to create a choose-your-own-adventure audio fiction story that was delivered by email. But in order to build specialized storylines based on a person’s preference, they needed an email marketing provider that had flexible tag triggered automations.

“Choosing to work with AWeber was a no-brainer,” says Sean Howard, the podcast’s producer. “AWeber allowed us to weave 23 fully-produced minisodes into an amazing interactive experience.” 

If you’re a content creator, selling a product online, or non-profit organization, tags are an awesome and easy way to help you automate and gain insight into your audience.

Click below to learn how Fable and Folly Productions set up an interactive automated email series using tags — and how you can use tags to accelerate your own business’s growth.