How this travel blogger used email marketing to grow — even when the tourism industry lost $2.7 trillion in revenue
Published: Thu, 05/28/20
How this travel blogger used email marketing to grow — even when people stopped traveling! When the travel business came to a crashing halt, so did all revenue for Michele Frolla, a travel and language blogger at The Intrepid Guide. But for Frolla, it has been a blessing in disguise. "It has forced my hand to do something that I've wanted to do for a long time," says Frolla. She launched a new product for her audience using email marketing for every step of the process. Then, Frolla quickly grew her email list and expanded her reach by creating affiliate relationships with influencers. Learn what product she created, how she used email marketing to promote it, and the steps she took to increase her reach with affiliate marketing. You could be the next customer success story.
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