How this music duo is keeping the music alive without live shows 🎶

Published: Thu, 06/04/20

The show must go online! How this music duo creates an amazing and intimate experience for their customers using email marketing and Patreon.

Danika Holmes and her husband Jeb Hart are in an acoustic/pop/soul duo — Danika & the Jeb. Because of COVID-19, their spring tour and summer shows were cancelled.

As Holmes explains, “The first time a cancellation came for a show, it was a bummer. The second time it was an inconvenience. And the third-through-thirtieth time, it was a crisis.”

Danika & the Jeb have been making their living as touring musicians for ten years, and getting a regular day job is not an option for them.

So they adjusted their business model — the show must go online!

But they moved more than their performances online. Danika & the Jeb moved every part of their business online, including their entire merchandise store.

Learn how email marketing and the membership platform Patreon helped them keep their music alive, pay their bills, and connect more intimately with their audience.

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