Personalize your email greeting, even when you're missing a subscriber’s first name.

Published: Fri, 06/26/20

Use dynamic email content to personalize your greeting, even when you're missing a subscriber’s first name.

Time to complete: Approx. 5 minutes

Hi {{ subscriber.first_name | capitalize() or "friend" }},

Greeting subscribers by their first name helps your emails feel more personal, which can help increase engagement with your emails.

But what happens when you’re missing a subscriber’s first name? How do you personalize your greeting?

Using AWeber’s Dynamic Email Content, you can easily add a subscriber’s first name to your emails, plus create a “fallback” option in case their first name is missing.

Simply copy the following text and paste it into the body of your email. (Feel free to customize the “Hello” and “friend” parts to whatever you’d like.)

{% raw %}
Hello {{ subscriber.first_name | capitalize() or "friend" }},
{% endraw %}

Using this text, the greeting will default to the word "friend" if your subscriber is missing a first name. It will also correct any capitalization mistakes, such as if a subscriber fills out your sign up form using ALL CAPS or all lowercase.

How to Personalize your email greeting, even without a subscriber’s first name

This is just one of the many ways you can use dynamic email content to tailor your messages to each subscriber.

Want to learn more? Check out the following articles:

Need any help? Contact our award-winning Customer Solutions team, available 24 hours a day, 7 days a week.

Brandon O.

Marketing Communications Manager

P.S. This email is part of an email series called “Weekly Win.” Each week, we’ll share a tip on how to use the powerfully-simple tools inside AWeber to accelerate the growth of your business.

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