A story of success from Alycia, Zumba instructor and AWeber team member:
I used to send the
same email to my audience every week. I would make a copy of a previous email, change the dates, replace the links, and hit send.
I did it because I didn’t know what else to write.
People signed up for my emails to get my class schedules and updates. Changing the class schedule for each email became routine, but I didn’t know what other information I should be providing my audience.
I had good open rates, but my click rates were sporadic. People who attended my classes clicked regularly. However, there were a bunch of people continuously opening
my emails with no intention of ever joining my class.
I had no idea what else they wanted to read!
I was afraid if I didn’t give them anything interesting to read, they would stop opening my emails.
So, I decided to give ChatGPT (an AI-powered writing tool) a try — I asked, “What can I write about in a Zumba newsletter?”
The results were actually pretty great. It gave me a list of ideas that instantly started to spin wheels in my brain. Before I knew it, I had a few weeks worth of ideas noted on my email calendar (download your own free email calendar) for future newsletter topics.
People started clicking, and I felt motivated to continue writing.
Take a look at the improvements. I went from a click rate average of 1.9% to 11.2% - that’s a 590% improvement.
My opens and clicks used to look like this: