Hi there friend,
I don’t have a creative bone in my body. So when I first started creating newsletters, I would always second guess myself, which
usually left me just giving up and going with a plain white background, black text newsletter.
I can’t tell you how many times I’ve tried to start writing only to quickly get discouraged that my newsletter doesn’t look all that great. It looks plain. It looks average. I am not afraid to admit - It would look boring and I wouldn’t read it myself.
So I made it my mission to find out what makes a great looking newsletter that people could not wait to read. After countless hours of research I’ve listed the sections that appear most often in the most popular newsletters.
I then took that
information and designed each one as its own block. Now, putting together my newsletter is as easy as assembling these blocks in the right order, adding content, and viola - I’m done.
I’m going to use my newsletter RuhRoh to show you how I’ve pre-designed the following sections that you too should include in your own newsletter.
- A memorable
- Your primary story and images
- A promotion your reader’s won’t miss
- Recent content
- Requesting questions and ideas
A memorable banner
I’ve subscribed to so many newsletters that I often lose track of things. What I’ve started noticing is that some authors forget to remind me who they are, what they offer, and why I signed up in the first place.
Let’s not assume people remember us from our catchy email address. You need to begin every email by re-establishing your brand, identifying who you are and why it matters.
A memorable branded banner can be quite simple. I recommend to include your logo, brand colors, and most
importantly, a statement as to why your newsletter exists and matters to your subscribers.
Check out the banner I created for the RuhRoh newsletter: