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Hi there friend,

My 6 siblings and I were homeschooled. There were pros and cons to our specific flavor of homeschooling; but one thing I’m particularly grateful to my mom is the curiosity  I learned from her meandering approach to curriculum.

Nowadays I create a lot of different projects. Newsletters, digital products, design services, even a pickleball paddle company. I know I’m not that different from many creators. Even folks with specific niches frequently share a bunch of different lead magnets, freebies, and resources on a variety of platforms.

Since many people find me through interactions on social media, or shares in chats with friends, a traditional homepage was not the best way for my people to figure out how I can personally help them.

This is where link in bio landing pages really shine.

These pages are a list of links and simple embeddables (like videos) designed to let people pick what they want most from what you have to offer. I have a link in bio that works particularly well for me that we’ll be breaking down in detail later on in this email.

Why Use a Link in Bio?

Built for Small Screens

If your audience finds you through social media or through a link shared with them in a chat, they’re probably going to see your page on a phone. Almost 80% of people exclusively use social platforms on their phone, and almost 99% of people use social media on their phone at least some of the time.

So it’s really important that you meet your audience where they’re at so the page people land on when they choose to learn more about you is built for a mobile experience.

Link in bios are that. They’re simple, scannable, and flex easily to all sorts of screen sizes.

Give your Audience the Power of Choice

A traditional homepage with a single hero image and primary call to action is great when you know the intent of your audience (eg. they came to the page because they’re interested in a specific product or service they clicked through to). But that doesn’t work with an audience who is just discovering you.

A link in bio lets you give someone who you know is interested in something about you, but aren’t sure what exactly they’re interested in the chance to pick what makes the most sense to them.

Actually Up to Date

You already have so much to do, you don’t need another complex site to manage.

Since link in bios are inherently so simple, it’s super easy to keep them up to date as you add and remove offerings.

Anatomy of a Good Link in Bio

A Newsletter Sign Up Form

This should be a no-brainer, especially if your audience is coming from social media. Since platforms like Meta, X, and Etsy own the relationship between you and your audience (and can cut it off at any time) one of your priorities should be to give them a direct way to talk with you.

Your MVL (Most Valuable Link)

If there’s one thing you’re most confident people will get value from, put that link first. And don’t be afraid to call extra attention to that link. You can see in my example that I increased the text size and changed the button color on the link that gets me some of my most valuable leads.

The Dorktales Storytime Podcast has an excellent page that highlights their most important link (a listener survey). It also organizes links in a wonderfully smart way so readers can find and understand the types of content that speaks most directly to their wants.

Lead Magnets and Freebies

This relates back to the first point - you want to build an audience of people’s email addresses. Free lead magnets are a great way to build a list by offering something people will immediately benefit from in exchange for their email (Don’t have a lead magnet? You can get one up and running in a day).

Your Most Popular Content

One indication that people might like something you have to offer is that people have liked it in the past. In my case, my Would You Rather newsletter is something people seem to love, so I highlight it here.

Your Products and Services

If people who hit this page already want what you have to offer, don’t make them dig to find it. Include clear paths to your products and services.

Aspen Mountain Goods has a great commerce-focused page with a variety of ways to order and pay for their products.

Your Branding or Smiling Face

You want to make sure that your audience can tie the place they just came from to your link in bio page. So include your logo or an image of your smiling face. And take a few seconds to update the colors of your background and buttons so it feels like you (AWeber makes it super easy to manage your template styles).

Monica Weaver does a great job of making her simple page feel like something specific to her business and brand.

Social Links

It can’t hurt to give people more ways to connect with you and see your content.

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Don't Pay for Other Tools Just for a Link in Bio

If you already have an AWeber account, you don’t need to pay for another tool like Linktree. We’ve created a link in bio template to get you on your way.

Just create a landing page, search for “link list” on the Choose a Template step, and select the template to get started.

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