Don’t get left in the digital dust {{ subscriber.first_name | capitalize }} 💨

Published: Thu, 05/16/24

Updated: Thu, 05/16/24

Image of an email displayed on a phone with color accessibility check, alt text for the image, and an AWeber AI prompt.

Hi there friend,

Can you believe we’re almost halfway through 2024?! Somehow, June is right around the corner. Here in the US, that means pools are about to open, schools are almost out, and temperatures are heating up 🥵 (*sigh* goodbye cozy sweaters).

Even though it feels like we will be ringing in 2025 before we know it, we wanted to take the time to review—or perhaps even introduce—2024’s email marketing trends and statistics.

With each passing year, the way we interact with our inboxes evolves, from the devices we use to check our emails to the expectations we have for the content we receive. This evolution means staying on top of emerging trends isn’t just about keeping up with the Joneses—it's about setting yourself apart, delighting your subscribers, and driving real results for your business.

There’s a lot going on in the email marketing world and we’ve gathered the five top trends you need to focus on to finish 2024 off strong!

2024 Email Marketing Trends 💫

Personalization is more important than ever: Dive deeper into your subscriber data to deliver emails that feel like they were crafted just for them. Use purchase history, behavior, and geographic data to tailor content, offers, and recommendations.
Interactive experiences are on the rise: It's time to embrace interactive email experiences, from interactive carousels showcasing your latest products to surveys and quizzes that boost engagement. Prioritizing interactivity will help you increase click-through rates, which are becoming increasingly more important than open rates.
Mobile optimization is a non-negotiable: It should come as no surprise that more people are checking their emails on mobile devices than ever before. Ensure your emails look good and load lightning-fast on smartphones and tablets. Keep your design sleek and your CTAs front and center for a seamless mobile experience that'll keep subscribers coming back for more.
Accessibility is key: Accessibility shouldn’t be an afterthought. Be sure to use descriptive alt text for images and choose fonts and colors with readability in mind. (You can use this color contrast checker to check your colors!) By making your emails accessible to all, you'll not only reach a wider audience but also show your commitment to inclusivity.
Let AI work its magic: I know, I know–you’re sick of hearing about AI, but AI-powered tools can help you to streamline content creation, analyze data, predict customer behavior, and automate time-consuming tasks. Whether it's optimizing send times, personalizing content, or A/B testing subject lines, let AI save you valuable time and money.

So, pulse check—are you implementing these trends in your email marketing? Do you need to dive in and make adjustments to your strategy? If these have been top of mind for you, how can you continue to dig in to further optimize your email performance?

Next, I’ve put together a little quiz for you to challenge your knowledge of current email marketing stats and recent nitty gritty developments.

Ready? Let's goooo! (The answers are linked at the bottom!)

Question 1:

What percentage of consumers are more likely to trust a brand that shares UGC (user-generated content)?

A) 86%

B) 72%

C) 21%

Question 2:

True or False: 4 out of 5 marketers would sooner give up social media than email.

Question 3:

What does BIMI stand for?

A) Brand Investment in Message Indicators

B) Brand Indicators for Message Identification

C) Brand Insights for Message Improvement

Question 4:

What percentage of marketers are using at least some AI in their email marketing?

A) 15%

B) 25%

C) 35%

Question 5:

True or False: Email marketing has an ROI (return on investment) of 4200%, which is $42 for every $1 spent.

➡️ Check out the answers to the quiz here!

What did you think of this email?

❤️❤️❤️ Loved it. Can't wait to get the next one.

💔 I didn't really care for it.

Dynamic Content

Dynamic email content is text or images within your message that change based on the data or information you have about a subscriber.

For example, let’s say you run an animal shelter where you care for both cats and dogs. Your subscribers are animal lovers—some of them prefer cats while others prefer dogs.With dynamic email content, you can send one email that delivers dog information to dog lovers and cat information to cat lovers.

Email sent to a subscriber who are dog lovers.

Email sent to a subscriber who is a cat lover.

Personalizing your emails in this way can significantly increase engagement and save time. You can use dynamic email content anywhere inside the AWeber message editor, including your email subject line!

Make things personal