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The holidays are coming ⛄

Our holiday marketing series starts next week! It’s the perfect time to start planning your marketing strategies to ensure a successful end of the year. Let's get ready together!

Hi there friend,

I’ve never been good at running, so when my husband asked me if I would train for and run a 5k with him, I thought he was crazy. What was even crazier is that I said yes.

At first, like rookies, we relied solely on running to train, and we were burnt out after just a few weeks. It wasn’t until we started incorporating a variety of exercises into our training regimen that we started seeing real progress. 

We hiked, biked, and swam. We did strength training and yoga. This well-rounded approach was more enjoyable and sustainable, and we were better positioned to build our running endurance. 

When race day came, we crushed it. I still can’t believe I was able to go from struggling to run one mile, to running a whole 5k in decent time (27:13–in case you were curious ✨). 

Including a variety of workouts in our training routine kept us motivated and focused. Similarly, sending a variety of email campaigns keeps your audience engaged and helps you reach your business goals more effectively.

Each campaign type serves a specific purpose. By diversifying your email campaigns, you can address different customer needs and preferences, making your communication more relevant and effective, driving your business forward.

Let’s look at six different types of email campaigns you should include in your email marketing:

👋 Welcome Series 

Purpose: Introduce your brand and establish a strong relationship.

Idea: Create a 3-part welcome series. The first email can introduce your brand story, the second can highlight your best-selling products or services, and the third can offer a special discount or free resource to encourage their first purchase.

🛒 Promotional Campaigns  

Purpose: Convert subscribers to customers.

Idea: Plan an email that promotes a product, service, limited-time sale, event or webinar. Use eye-catching images and create urgency. Don’t forget to highlight the benefits of your product or service to entice your readers.

🍎 Educational Emails 

Purpose: Provide value and establish your expertise.

Idea: Share a free how-to guide or tips related to your industry. For example, if you run a fitness business, you could send out a series on healthy eating or workout routines. Educational content builds trust and positions you as a go-to resource.

💖 Customer Testimonials and Case Studies

Purpose: Build credibility and trust.

Idea: Showcase success stories from happy customers. Include quotes, photos, or even a short video. Real-life examples help potential customers see the value of your product or service through the eyes of others.

🙌 Re-engagement Campaigns

Purpose: Win back inactive subscribers.

Idea: Send a special offer or ask for feedback from subscribers who haven’t engaged in a while. Remind them of what they’re missing out on and how your product or service can still meet their needs. 

Are subscribers still not engaging with your messages after sending a re-engagement email? It may be time to unsubscribe them from your list. This is a good thing for your email marketing. Unloading inactive subscribers increases your open rate.

☃️ Seasonal or Holiday Campaigns

Purpose: Tap into timely themes to boost engagement and sales.

Idea: Create a holiday-themed email campaign offering special deals or gift guides. You can also tie your messaging to seasonal changes, like a "Spring Clean Your Inbox" promotion with special discounts on services that help customers get organized.

This Week’s Challenge

Pick one of these campaign types that you haven’t tried yet and put it into action this week. Not only will it help you engage your audience in new ways, but it could also uncover fresh opportunities to drive growth for your business.

Already utilizing these six campaigns? Here are nine more to choose from! There’s a campaign to help you achieve all of your email marketing goals! 

What did you think of this email?

❤️❤️❤️ Loved it. Can't wait to get the next one.

💔 I didn't really care for it.

⚡ Automate to Uncomplicate Your Email Marketing 

So, you know you need to send a variety of email campaigns to reach your goals. It may sound like a lot of work, but you can make sending out all of these different emails a heck of a lot easier with automation tools built into your account.

Create a series of automated emails that are triggered based on specific actions or time intervals, ensuring your subscribers receive the right content at the right time, whether it’s your welcome series, a follow-up to a purchase, or an educational sequence to keep them engaged.

You wanna know the best part? Our team has created multiple Email Marketing Workflow Templates that can help you get started.

Get our latest expert advice and helpful tips 

*Laces up running shoes*, 

- Chelsea H. and the rest of the AWeber team